Feeling a little overwhelmed with where to start when it comes to measuring company culture?
Or what metrics to use?
You’ve landed in the right place.
With the right tools and metrics, measuring company culture doesn’t have to be as daunting as you might’ve imagined it to be, and you’ll soon be on your way to building a great company culture for your team.
Although building and maintaining a healthy a company culture takes genuine listening, time and effort – the process of measuring culture doesn’t have to be difficult.
In fact, it can be broken down into three simple steps:
You should always start by understanding what aspects of your company culture you want to improve.
Whether it’s employee engagement, diversity, or work-life balance, having clear goals helps focus your efforts, makes it easier to track progress and make meaningful changes.
Select the metrics and tools that best align with your goals.
Picking the right metrics ensures you’re measuring what matters most, while the right tools make data collection straightforward and efficient.
If possible, establish benchmarks to compare your current culture against industry standards or your organisation’s past performance.
This helps you understand where you stand and sets a baseline for improvement, and gives you a reference point to measure success and guide your strategy forward.
Once you’ve got those three steps nailed down, all there is left to do is execute on your plans, track your progress regularly and – most importantly – make meaningful changes based on the feedback you receive from your employees.
Company culture is defined as the as the environment you create for your employees – based upon the values, traditions, attitudes and behaviours you all share as colleagues in the organisation.
So when you think about it, there are dozens of metrics to measure company culture – it’s your job to identify which are best for your organisation.
Our top three tools for measuring company culture are pulse surveys, values tracking and exit interviews.
You’ll always see us advocating for pulse surveys – they’re kind of our whole deal here at Stribe!
Pulse surveys are short, frequent surveys designed to quickly gather employee feedback on various aspects of the workplace.
They’re excellent for measuring culture because they give you real-time insights into employee sentiment and engagement – giving you the power to act quickly and effectively.
These surveys are super easy to implement and can cover a range of topics, from job satisfaction to alignment with company values.
Check out our interactive demo to see just how easy pulse surveys are to build.
Values is a unique feature to Stribe.
It’s essentially a way to track and tag the core values that matter most to your organisation – for example mental health, wellbeing, or personal development – so you can focus on improving these themes in your workplace.
Values works by grouping tagged questions together in their own individual report, giving you a progress graph to better understand how employees feel about your chosen values.
You’re also given a score against each value, so it’s easy to see how you’re progressing overtime.
Company culture is fundamentally linked to the values and beliefs held by your organisation, so it only makes sense to make use of a tool built to track exactly that!
You’ve got to stop sleeping on exit surveys!
Employee exit surveys are one of the most overlooked tools when it comes to improving company culture – but they are one of the best methods to gathering insights that lead to real change.
Exit surveys are particularly helpful for tracking culture because you get real, unfiltered feedback on what’s working and what’s not.
Leaving employees are often more likely to share how they really feel. And it’s because of this, that exit surveys are really useful when it comes to uncovering recurring issues and get to the bottom of deeper systemic issues affecting culture in your organisation.
Check our top exit survey questions (free to download).
People are at the heart of everything, no matter what business you’re in. Improving culture starts with listening – listening starts with surveys.
Learn how you can start truly investing in your people, press play on our interactive demo to see Stribe for yourself.
