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5 employee retention strategies (That you haven’t considered)

Last updated January 2024

If you’ve landed here, you’ve likely read a dozen (or more) articles listing the same handful of employee retention strategies over and over again – and you’re looking for something different, because your team is different.

You’re in the right place.

These strategies go beyond traditional staff retention methods – addressing the emotional and aspirational elements that play an important role in building employee satisfaction and loyalty.

 

  1. Build pulse surveys into your people strategy
  2. Invest in your employer branding
  3. Trial the 4-day work week
  4. Create a genuine social responsibility strategy
  5. Actively encourage and invite constructive criticism

28 brilliant employee retention survey questions

Build pulse surveys into your people strategy

Incorporating pulse surveys into your people strategy is a remarkably effective (and underutilised) method for improving staff retention.

Unlike traditional annual surveys, pulse surveys provide real-time insights into employee sentiments, allowing you to swiftly identify challenges or areas for improvement.

The regular use of pulse surveys enables HR managers and company decision-makers to tailor retention strategies based on current employee feedback, ensuring that initiatives remain relevant and impactful.

 

Invest in your employer branding

Yes, employer branding is a thing! And it’s powerful.

Investing in a robust employer branding strategy is often an overlooked approach that can significantly contribute to staff retention.

When a company can successfully cultivate a genuinely positive and distinctive employer brand, it creates a sense of pride and belonging among its workforce – this not only attracts top talent but also plays a pivotal role in retaining existing employees.

Employees are more likely to stay with an organisation that is perceived positively both internally and externally. Moreover, a compelling employer brand communicates the company’s values, culture, and commitment to employee growth, creating fulfilling work environment.

 

Trial the 4-day work week

We know, we know, it’s a contentious topic! But did you know 58% of employees would choose a 4-day workweek over a pay raise?

While there have been plenty of discussions around the pros and cons around the world – the astoundingly positive study results cannot be ignored. The implementation of a 4-day work week can be a ground-breaking and progressive approach to staff retention, signalling a commitment to employee wellbeing and work-life balance.

This revolutionary approach not only aligns with evolving workforce expectations but also serves as a powerful retention tool – due to its potential to enhance employee satisfaction, reduce burnout, and increase overall productivity.

Here you can find a list of UK companies that have committed to a 4-day work week.

 

Create a genuine corporate social responsibility strategy

Developing a genuinely impactful Corporate Social Responsibility (CSR) strategy can serve as a super effective approach to staff retention.

When a company authentically (and that’s key) integrates social responsibility into its business operations, it not only contributes positively to the community, but also builds a strong sense of pride among employees.

The success lies in aligning your CSR initiatives with the values and interests of your workforce. Think about…

  • What are their personal values?
  • What causes do they care about most?
  • What meaningful contributions to society would make them proud?

By actively going beyond token gestures and involving staff in meaningful CSR efforts and showcasing the tangible outcomes of their collective contributions, companies can enhance employee satisfaction, loyalty, and retention.

This not only attracts socially conscious talent, but also retains existing employees by embedding a shared commitment to social responsibility as a core part of the organisational culture.

 

Actively encourage and invite constructive criticism

No one likes to be critiqued – it’s human nature. But if you aren’t openly asking your team members about their challenges and how they believe your organisation can overcome them – how will you ever do better?

When employees feel empowered to voice their opinions without fear of punishment, it demonstrates an organisation’s commitment to transparency and continuous improvement – two incredibly strong factors when it comes to building rapport with your team.

One way to do this is by implementing an anonymous employee communication channel, which gives employees a safe space to offer their thoughts.

With a strategy like this in place, you will demonstrate you are a company that values employee input, actively seeks diverse perspectives, and acknowledges the importance of constructive discourse.

 

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