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Demo Guide: How to write great survey questions

Last updated October 2024

When writing an employee engagement survey (or any survey for that matter) there’s a lot to consider when developing questions…

How will the results be measured?
Is this language leading?
Should this be open-ended or closed?
Should this be one question, or should I split it into two?

It can be a lot to do manually – and none of us have time for that.

That’s why we created a tool that does that hard work for you – it’s called Survey Tune.

Keep reading to understand how it works, and watch the demo to see it in action.

stribe_two employees smiling at one another

How to write good survey questions

Writing great survey questions with Stribe is easy – because we have a magic tool that does all the hard work and thinking for you.

With literally the click of a button, our system will analyse your questions, offer feedback, and suggest alternatives to make your questions better and easier to understand.

See for yourself in the demo below.

  1. Enter your question.
  2. Hit the ‘Check Question’
  3. Stribe’s AI survey writing assistant will offer feedback and an explanation about how to make your question better.
  4. If you’re happy with one of the alternatives suggested, select that option.

That’s it – all done.

 

Click the expand icon on the top right to view FULL SCREEN

What is Stribe’s AI survey writing assistant and how does it work?

We call our survey writing assistant Survey Tune.

It’s an easy-to-use, intuitive tool that helps you write better survey questions, quicker.

It works by analysing your questions against a checklist and set of rules that our People Scientists developed to see if your question is written in the best way possible – to get the best feedback possible.

If there’s room for improvement, Survey Tune will offer feedback – with an explanation to clarify why the change/s should be made – and offer you some alternatives for you to choose.

Since its launch in mid-2024, Survey Tune has been used hundreds of times by Stribe customers around the world.

 

Checklist for writing good employee survey questions

If you’re writing an employee survey from scratch, here’s our checklist for writing great questions.

  • Employee surveys should always be anonymous.
  • Questions should be simple, relevant and easy to understand.
  • Make sure questions are neutral and fair.
  • Avoid double-barrelled questions.
  • Avoid leading and loaded language.
  • Offer a balanced set of answer choices when asking closed-questions.
  • Always pair a close-ended (quantitative) question with an open-ended, free-text follow-up (qualitative) question.

 

Play interactive demo

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