How to ask a benchmarked survey question

Last updated October 2024

How to ask benchmarked questions with Stribe

Stribe’s benchmarked scores will tell you how you measure up in comparison with our expansive data set – made up of data from industries all around the UK.

1. When creating your survey Benchmarked questions are identified with a little green bubble.
2. Simply select which Benchmarked questions you’d like to use and continue.
3. Once your survey is completed, you will be able to view your benchmark scores in the View results section of Past Campaigns.

That’s it! Watch the demo guide below to see it in action.

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What is a benchmarked question?

A benchmarked question is simply a question that has its responses compared against a standard or average from a larger group – such as industry expectations or past performance data.

Why use benchmarked questions in employee surveys?

The aim of benchmarking question scores and data in your employee surveys is to help you understand how you are performing relative to other organisations and identify areas for improvement within your workplace.

With Stribe you can benchmark against themes like mental health, employee wellbeing, engagement, leadership, personal development and more.

When should you use benchmarked questions?

Considering the pros and cons, it’s clear that there’s a time and a place for benchmarking.

You should use benchmark questions when you want to gain a clear understanding of how your organisation stacks up against industry standards and identify areas for improvement.

This could potentially be when you’re surveying a particular area for the first time, or you don’t have past data within your organisation to compare to.

Benchmarking is also useful for setting realistic goals. However it’s important to avoid over-relying on benchmarks if your organisation has unique circumstances or already has its own past data to compare to.

Balancing benchmark data with your own internal metrics is a well-rounded approach to employee engagement.

Want to learn more about the best ways to build, send and analyse employee surveys? Take a tour of Stribe and get in touch!

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